Paul Robinson Solicitors West Ham TV Ad

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THE CLIENT

As one of the largest and most successful independent law firms in Essex, South East and now at Stratford London, Paul Robinson Solicitors prides itself on its diligent, helpful and highly professional legal team. All experts in their respective fields, the solicitors at Paul Robinson Solicitors are dedicated to achieving the very best outcomes for their clients regardless of the size of the job.

THE CHALLENGE

To celebrate the opening of their first London office located in Stratford and to be part of the East London community Paul Robinson Solicitors (PRS) signed up to be the legal sponsors of the West Ham football club. To announce this partnership, PRS commissioned Eagle London to produce a TV ad. The client also wanted the video to announce their move into Stratford.

Being their first TV commercial PRS had restricted budget and needed the Ad to be produced and delivered within 7days from commissioning

THE SOLUTION

Although the main objective of the TV Ad was to announce PRS sponsorship of West Ham, our creative team took advantage of the announcement to highlight PRS’s uniqueness for being different from other law firms. We emphasised in addition to being proud legal partners of West Ham that PRS are also proud members of the Stratford community which West Ham United F.C represents, they are accessible and modern.

We achieved this by cleverly editing the video using footage of members of the local community who are loyal supporters of West Ham. Through this method, we were able to show the family unity and passion shared between PRS, the community, and West Ham United F.C.

THE OUTCOME


By working closely with the client throughout the project cycle, we were able to deliver the ad on brief, time and budget. The Eagle video production team produced a 30-second TV Ad that brilliantly depicted the diverse Stratford community, the passion of West Ham United fans, the club’s prestigious facility and Paul Robinson Solicitors commitment to the local community. The TV ad is being broadcast regularly during home games on the pitch-side screen at West Ham United F.C. Stadium. The PRS TV ad easily matches in quality and content of the big-budget brands like Adidas. The client is promoting the ad on their website and various social platforms online.