The Health Facility and Regulatory Authority (HeFRA) is a Government of Ghana agency with a mandate is to register, inspect and license all health care facilities in Ghana.
Part of its communication strategy is to educate its clients on how to register and maintain their registration with authority. HeFRA commissioned Eagle Accra, Eagle London’s partner agency in Ghana, to produce an explainer video that will educate health facility owners on the processes required to register their facilities with the authority. The two agencies collaborated to deliver this project.
When we reviewed the amount of text information needed for the video, our creative team proposed producing an animation video to ensure clarity and brevity.
We produced a 75second explainer video for HeFRA in line with the brief of the client. The video has enabled the authority to increase its registrations and is being disseminated to HeFRA’s clients via various media platforms.