Paul Robinson Solicitors (PRS), the largest law firm in Essex, and now promising to become a leading firm in London, have made a grand entrance into their new community into Stratford. As a follow up to their successful sponsorship as the legal partners of West Ham F.C, PRS commissioned Eagle London to plan a series of promotional campaigns dubbed “The London Takeover Campaign.” The campaign consisted of a TV Ad, a Bus and Billboard poster that primarily targeted the Stratford community where PRS are based.
Delivering to the client’s brief, which was to promote their commitment to be a part of the East London community, our video production and creative design team produced a video and a poster that celebrated the family-focused, vibrant, and diverse Stratford community. Our mission was to position PRS’s as a local law firm, that is commited to engaging with the community, and bringing their legal expertise to Stratford and across London.
Using an image of young couple excited about their move into a new home, we designed a poster that announced PRSs expansion into its new home. The TV ad, celebrated the diverse cultures represented in Stratford, and the offices of PRS which is located in the historic and iconic old Town Hall on the Broadway in Stratford.