Eagle has set up a division to give advice and offer practical help to UK Communications Agencies on getting the approach right in regard to Black Lives Matter (BLM) issues. Eagle will support agencies both in the portrayal of BAME individuals, their employment and integration within their organisations.
Eagle has been providing training opportunities for young black creatives to develop their skills since 2004. This has been in line with our positioning for advocating diversity and inclusion within creative agencies. Being referred to as Londons leading black agency, one of our purpose has been to put people and culture above profit, this is reflected in the work we carry out within the community. Our understanding of the diverse market, enhanced by our international experience, ideally positions us to provide this complete service to agency owners seeking to create a genuinely diverse brand positioning for their organisations.
To create an inclusive culture, agencies must realise that it takes a good understanding to get the right message across to appeal to all. Those who refuse to accept this, have resulted in getting it wrong in their advertising, on social media, and other content they release. Through this new service, we will support agencies to recognise institutional structures which do not favour BAME candidates. We will then guide them to implement progressive changes to their systems so that it becomes more representative of an inclusive culture.
Endorsing BLM is not about tokenism. To avoid this, we will provide agencies with a thorough understanding of how to adopt the right integrated approach. Agencies must strive to recruit BAME individuals at all levels and in all disciplines.
The key to Eagles success is our regular networking events which encourage open conversation on how agencies can be more diverse. In addition, we have also set up a diversity panel made up of Black professionals from various sectors who review, discuss insights and offer strategies on how organisations can make themselves attractive to recruit and retain black talent.
From these events and sessions, we have learned that agency owners find it impossible to attract black talent. "None came in for an interview," they say. We believe that Agencies need to take a radically different approach to recruit BAME individuals. Through this service, we provide businesses with training, resources, platforms, and strategies for the recruitment of the best BAME talent.
The lockdown alongside BLM activities has highlighted the need for a serious re-think on the approach to BAME representation. With our proven track record, Eagle London is here to help.
For more information, please email [email protected]