There is new blossoming relationship happening online between social media and your website, the effect of this relationship is an increase for your brand awareness. However, because this relationship is fairly young and not much being spoken about it, many business owners are missing out on the interaction, impressions and sales that can come from this love affair. So while this relationship is still in the honeymoon phase, we at EMH Global are going to show you how to seamlessly link these two love birds so you can take full advantage of the benefits from this love affair.
This may seem like a very basic tip however this is mostly over looked by business owners on their websites. It is important to make sure that your social media button/icons are visible on your website so your visitors can link to the relevant social media site. Having visible social media icons will allow visitors to your website to quickly like or share your social media page. Remember customers will not want to go through the hassle of searching for social media page via search engines. At EMH we always suggest to our clients to incorporate their social media links at the top and bottom of their page. This is because at the top of the page visitors to your site can instantly see that you have a social media presence. Placing icons at the bottom of the page can also allow for easy share of your page if the customer after reading through your page, likes the content and want like to share.
It is important to note that, once you put up your social media link buttons on your website, you have to make sure that your social media page is being well managed. Producing regular and exclusive content for your social media page will create an incentive for your customers to visit your page leading to greater impressions and likes.
Getting content shared from your website to your social media is probably the biggest benefit gained from linking your social media page with your website. Social share button gives your website visitors the opportunity to share your content. If you sell a product or run a fully-fledged ecommerce site, you will be missing out on a great number of potential social impressions which could lead to sale if you don’t place a social share button on your website.
Using analytics allow you to monitor the amount of people that are clicking on your social media buttons, what they do when they land on your social media page etc. This tool will help you to identify your target audience in order to cater for them.