A Business card is often the first form of introduction of your business to a potential customer or client. If you agree with this, then it is important to get your business card design right. In this blog we have compiled top 5 tips from EMH Global on how to design a modern-day business card that will give you an edge over your competition and capture those potential leads.
Relax Keep It Simple
Simplicity enhances beauty. Business cards should never be cluttered with information. A business card must always convey the most important information directly such as, company name, company logo, and the company’s contact details. Keeping your business card simple shouldn’t be confused with its creative design. However, it is important to keep in mind that the creativity shouldn’t be overly decorative or elaborate to the point that it overshadows the most important information you want to convey.
Use All The Space Provided
Many traditional business cards are printed on one side, leaving the back of the card completely blank. This space can be utilized to include additional information that can be useful to the potential client. On the back of your business cards you can include pictures, images or photographs that are related to your business. The back can also be used to list additional services or products that your business o offers. Whatever you do, don’t let the back go to waste. Use all the additional space to your business advantage. However don’t go overboard with the amount of information on the back, keep it short and well-spaced as you don’t want to overwhelm potential customers with too much information.
Keep Cost In Mind
It is imperative that you keep your budget in mind, many companies go overboard on the design of their business cards with the intention to make it stand out, this ends up to be very costly to produce resulting in only limited quantities being produced. We have to remember that business cards are meant to be given away for free to as many people who potentially could be a client. This means business cards have to be produced in large quantities at the most affordable cost.
QR Codes are trending
QR Codes have become an increasingly common trend on business cards due to the advancement in technology. QR codes are made up of black and white squares and can be read by various devices including smart phones. Often businesses use QR codes on their business cards to direct prospects to their website. It can be used to lead prospects to specific pages on their website that has special promotions or information. QR codes are also a great way to lead customers to come and potentially buy your product or service. This is a great way to add a call to action without adding to much information on your business card thus keeping it simple and more effective.
Keep it professional
Keep your business cards professional. While it is easier and cheaper to print your own business cards at home, it will lack the quality and professional effect that a business card is meant to have on potential customers. Producing your business cards using professional printer is your best bet to getting that all important first impression right. Unfortunately DIY business cards might not make the best first impression for your business.
This brings us to the end of our article on EMH Global’s top 5 tips to producing the most effective business card. Follow these 5 tips and you will notice the interest your prospects have in your organisation when you present them your business card.
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