Wave, an app that let users send money instantly from their smartphone to their recipient's mobile banking account, is on a mission to revolutionise the money transfer industry by becoming the go-to option when it comes to sending money abroad. Launched in 2014, Wave is now operating in Tanzania, Uganda, Kenya, Ghana, and Nigeria. They plan to take on the rest of Africa next.
With a vast number of Africans living in London and cross the UK. Wave sought to expand its market by internationally raising more awareness about their services. Due to Eagle London Agency's strong international outlook, video production expertise and our in-depth understanding of the Ghanaian market, Wave approached as to help them best connect to the African community in London.
We proposed to create a 30-second commercial to promote Wave and its services to the Ghanaian and African community here in the UK. The short Ad would introduce Wave to potential users in the UK, show them how to send money with its app but importantly, highlight their three core values of being a secured platform, convenient, offering great exchange rates. The Eagle creative team suggested connecting Wave to the Ghanaian and African community in London by using a London based Ghanaian barber shop as the location backdrop for the Ad
Our unobtrusive, professional and friendly Eagle production crew and their portable equipment’s allowed us to quickly set up and shoot the various scenes without disrupting the business at the barbering shop. We followed on to post production and turned around the final production in a couple of days. This fun but yet informative Ad is expected to be showcased across all of Wave social media platform and on some ethnic channels across the UK.