The Nana Churcher Show

CASE STUDIES

The Client 

Nana Churcher is a TV personality based in the UK. Her objective was to produce a TV chat show for the family. It would focus on promoting education, entertainment, and entrepreneurship. She would achieve this by interviewing personalities who have excelled as part of the ethnic minority group within the UK.

The Challenge

Nana Churcher was looking for a communications agency that will assist her with branding, business development, content production, and promotion of her Chat show. Eagle London Agency was appointed this role after a keenly contested bid because of our understanding of diversity.

The Solution

Eagle London Agency consulted with Nana Churcher and assisted her with the following

  • The naming of the show “The Nana Churcher Show”
  • The development of the brand and its colour scheme
  • Implementation of a digital marketing strategy to assist with the promotion of the brand.
  • The development of a 2-year business model and strategy.
  • We directed, filmed and produced 13 episodes of the programme
  • Negotiation of airtime with Satellite TV stations in the UK on behalf of the client
  • Fundraising activities

The Outcome

Our communications strategy lead to the successful launch of the show on TV and its broadcast once a week for 13weeks. The programme is still on the air and has received acclaimed reviews and ratings to date.

CASE STUDIES

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