CASE STUDIES

Introduction

Nana Churcher is a TV personality based in the UK. Her objective was to produce TV chat show for the family focusing on promoting education, entertainment and entrepreneurship. She did thisby interviewing personalities who had excelled in the ethnic minority groups within the UK

Challenge

Nana Churcherwas looking for a communications agency that will assist her with branding, business development, content production and promotion. EMH Global was appointed following a keenly contested bid because of its understanding of diversity.

Solution

EMH consulted with Nana Churcher and assisted her with the following

  • Naming of the show “The Nana Churcher Show”
  • development of brand and colour scheme
  • implementation of a digital marketing strategy to assist with promotion of the brand
  • Development of a 2year business model and strategy
  • Directed, filmed and produced 13 episodes of the programme
  • Negotiated airtime with Satellite TV stations in UK on behalf of client
  • fundraising activities

Outcome

Our communications strategy saw the successful launch of the show on TV, broadcasting once a week for 13weeks. The programme is still on air and has received very good reviews and ratings todate.

CASE STUDIES

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