The Gold Coast Bar and Restaurant is a popular afro Caribbean restaurant based in South London. The objective of the owners was to create a venue that will attract quality professional clientele, and offer them a unique experience of African culture along with quality service, food and atmosphere.
The challenge faced by the management of the restaurant was how to brand the venue so it stands out among its competitors, and effectively communicate its mission as a venue for professional services and quality food.
EMH with its understanding of diversity along with its root from Africa was appointed to manage the communications plan and execution.
We implemented the following as part of our solution
- Press releases and listings with industry bodies
- Produced a TV commercial for the restaurant with a focus on a venue that offers quality service and ambience, where the whole family was welcome
- Events management and promotion
- We proposed and implemented a loyalty card scheme to enable the restaurant collate and manage data of their clientsso as to target them forpromotions and other offers.
The integrated communications strategy implemented by EMH within 6 months began yieldingtangible result. Events at the restaurant were constantly oversubscribed. Management saw an increase in revenue by over 50%. This increase resulted in the restaurant opening another branch in Brixton and eventually a branch in Accra, Ghana.
The loyalty card scheme introduced by the Restaurant dubbed “Abusua Card” allowed the restaurant to communicate effectively with its loyal clients which resulted in regular visits to the restaurants by these loyal clients.