Gold Coast Bar and Restaurant
The Gold Coast Bar and Restaurant is a popular Afro Caribbean restaurant based in South London. The objective of the owners was to create a venue that will attract professional clientele and offer them a unique African experience along with quality service, food, and atmosphere.
Gold Coast Bar and Restaurant wanted to strengthen its position as a venue for professional services and quality food. Ultimately, they wanted to stand out from their competitors. Due to Eagle London Agency expertise of appealing to diverse audiences, we were appointed to execute a communication plan to achieve Gold Coast Bar and Restaurants goals.
We implemented the following as part of our solution
- A website
- Press releases and listings to industry bodies
- We Produced a TV commercial for the restaurant portraying the venue as one that offers quality service, ambiance, and openness to families.
- Events management and promotion
- We implemented a loyalty card scheme to enable the restaurant to collate and manage data of their clients to better offer them deals and promotions.
The integrated communications strategy implemented by EMH within 6 months began yieldingtangible result. Events at the restaurant were constantly oversubscribed. Management saw an increase in revenue by over 50%. This increase resulted in the restaurant opening another branch in Brixton and eventually a branch in Accra, Ghana.
The loyalty card scheme introduced by the Restaurant dubbed “Abusua Card” allowed the restaurant to communicate effectively with its loyal clients which resulted in regular visits to the restaurants by these loyal clients.