The Forestry Commission of Ghana (FC) is a government agency responsible for regulating the utilisation and management of forest and wildlife resources in Ghana. Its mandate includes overseeing the commercialisation of the timber industry while at the same time ensure a sustainable forest in Ghana.
The FC needed to justify its efforts in ensuring a sustainable forest in Ghana in order to qualify for a new trading license to allow Ghana to continue to sell its timber to the European market. To achieve this, the FC needed a multinational digital creative agency who understood the West African and European market. They were to execute an effective communications campaign aimed at its international and local stakeholders.
Using our Eagle team in the UK and Ghana, we undertook extensive research to understand FC’s organisation and the criteria for the European trade license for Timber. Acting on our research findings we proposed and delivered the following for FC:
- We advised FC to use its London office to lead the campaign drive. This was because of the office’s strategic location to its target audience.
- Our design and technology team designed and built a new website for the FC London office focusing on user experience and promoting FC’s sustainable forest agenda.
- Our social content team at Eagle London Agency directed, filmed and photographed FC’s work in Ghana to produce a photo and video documentary. The documentaries were to be used as internal and external informative and promotional resource materials.
- Our design and creative services team designed and printed various corporate materials to be distributed at numerous stakeholder meetings and events to promote FC’s work and agenda.
- Our campaigns and execution team assisted the client to host seminars in London and Brussels. This gave its stakeholders the opportunity to take part in an open debate on the Ghana timber industry and its sustainable efforts.
The campaign enabled the FC to gain support from the EU to ensure that Ghana met its criteria to gain the license. Our photos and video on the Ghana forest sector attracted social media attention giving the FC a positive image.