Freedom Centre International – CRM


The Client 

Freedom Centre International also known as FCI, was founded in 1997 as a church-based charity organisation in London. The church mandate is to raise overcomers and set the captives free. FCI currently has churches in the UK, Spain, Switzerland, USA, and Ghana. In the last 10 years, FCI has become one of the fastest and influential black-led churches in the UK with an asset portfolio in excess of £7million.

The Challenge

With the church experiencing tremendous growth, the charity wanted to strengthen its relationship with its members through regular communications to ensure their individual spiritual needs were met. For example, sharing daily inspirational quotes, messages on upcoming events and offering discounts or giveaways.

The Solution

Due to our expertise in software development, Eagle London Agency was approached by FCI for a solution. Following our technology team’s consultation with FCI to better understand its customer care structure, we proposed to develop a bespoke online Customer Relations Management (CRM) software called “EGCONNECT.”

The CRM software would feature:

  • Online forms to capture details of members and visitors.
  • SMS and email communicator.
  • The ability to send automated but personalised messages to members on their birthdays or anniversary via SMS or email.
  • The ability to track online donations made by members
  • A reporting feature that allows FCI to run reports on visitors or members registration by day/week/month to any of its branches

The Outcome

EGCONNECT since its successful launch has become a vital communications tool for the charity’s operations. It has to date registered over 10,000 members and sent over 100,000 sms and email messages.  The daily inspirational and anniversary messages, as well as invitations to events that the system sends regularly to FCI members and visitors has been well received and has strengthened the relationship between the organisation and its members.  Visitors have converted to become members through the regular messages and event updates sent via the system.