Freedom Centre International – CRM
FCI – CRM
Freedom Centre International also known as FCI was founded as a church based charity organisation in 1997 in London. The church has now expanded across the world sharing its mandate is to raise overcomers, set the captives free. FCI currently has churches in UK, Spain, USA and Ghana.
With the church experiencing tremendous growth in its church locations and in membership, the charity was faced with the challenge of how to keep in contact with its members to ensure their individual spiritual needs were met. The church also wanted a means of fostering a stronger relationship with its members through regular communications by way of sharing daily inspirational quotes and messages, offering discounts or giveaways as well as sharing upcoming events.
EMH having consulted and delivered FCI’s website, was approached by FCI for a solution. Our technology team did a consultation with FCI to understand its customer care structures. Following our consultation, we proposed a solution to develop bespoke online Customer Relations Management (CRM) software called “EGCONNECT”.
The CRM software has:
- online forms to capture details of members and visitors
- SMS and email communicator
- the ability to send automated but personalised messages to members and visitors on their special dates such as birthdays and anniversary via sms or email
- the ability to track online donations made by members
- reporting features that allow FCI to run reports on visitor or member registration by day/week/month to any of its branches
EGCONNECT since its successful launch has become a vital communications tool for the charity’s operations. It has to date registered over 10,000 members and sent over 100,000 sms and email messages. The daily inspirational and anniversary messages, as well as invitations to events that the system sends regularly to FCI members and visitors has been well received and has strengthened the relationship between the organisation and its members. Visitors have converted to become members through the regular messages and event updates sent via the system.
As FCI began to grow in size and in membership, there became a challenge on how to keep in contact with the growing amount of members. Growing in membership numbers made it increasingly Difficult to keep their close relationship they have always had with their members. FCI where determine to keep their close relationship with their members and seeked for EMH for their help
Looking at the challenge FCI faced, EMH came up with a Solution to keep a strong relationship with their customers. Our solution was to implement a bespoke CRM tool to help them keep in contact with their members. Our CRM software helped FCI by: • Creating a Database with all their members • Keeping key dates of individual members to send them personalised messages • Logging contact details of members to easily contact member whether by email or sms • Easy interface to be used by FCI
The outcome? FCI was able to keep their close relationship with their clients, and with their continuously growing number of members FCI is able to keep growing their relationships with members.