King of Ashanti Visits Lambeth Palace: Sector Events Coverage


The Client

The Ashanti Empire was a pre-colonial West African state that emerged in the 17th century in what is now called Ghana. The Empire known to be one of West Africa’s strongest and wealthiest is known for its abundance of gold, timber, and cocoa. According to history, the Ashanti’s and the British were arch enemies. To make peace with the Ashanti’s, the British exiled the then king Prempeh I to Seychelles island in the 19th century.  Whilst in Seychelles, King Prempeh I, became a member of the Anglican Church.  This conversion to Christianity forged a strong relationship between the Church of England and to date, all the kings of the kingdom. Today, several Ghanaians regularly attend Anglican Churches in Kumasi, Ghana.

The Challenge

Lambeth Palace, the home of the Archbishop of Canterbury was to host for the first time a historic visit of an Ashanti King. The palace needed a digital creative agency to capture photos and produce a short documentary of the historic visit.  To ensure that the event was properly captured, the Palace also sought an agency with a strong understanding of the values and culture of both the Church of England and the Ashanti Kingdom. Eagle London Agency was chosen to undertake this coverage because of our expertise in video production and our diverse background as a UK based agency with offices in Ghana.

The Solution

After consultation with representatives of the Lambeth palace and the office of the Ashanti King, we understood the event layout and protocols to follow. On the day, the Eagle creative team photographed and captured footages of the solemn ceremony in an unobtrusive manner. Our film crew also interviewed officials from both Lambeth Palace and the office of the Ashanti King. During post-production, our editing crew used the interviews as a narrative for the documentary.

The Outcome

Eagle London Agency produced a short documentary on this historic visit which was broadcast on mainstream Television to over 20 million viewers in Ghana. We also broadcast this documentary on our YouTube channel where it has so far had over 57,000 views and still counting to this very day.