Ghana Cocoa Board

CASE STUDIES

The Client 

The Ghana Cocoa Board (COCOBOD) is the official government agency set to encourage, facilitate the production and marketing of good quality cocoa, coffee and shea nut in all forms in the most efficient and cost-effective manner while maintaining the best mutual industrial relation with its stakeholders. The organisation is responsible for generating the 2nd highest foreign revenue in Ghana. Through the work of the Board, Ghana has achieved the reputation as the world’s number one producer of premium quality cocoa.

The Challenge

Despite the great achievements made by the board over the past 50 years, they faced the challenge of how to educate and inform their stakeholders on actions required to ensure a sustained industry. Eagle London Agency was appointed because of its vast local and international expertise. The agency was tasked to develop and implement an integrated communications strategy that will offer education and information to all of its stakeholders.

The Solution

The Eagle team was quick to begin the project by meeting with different leaders of the board. The aim was to better understand the organisation, its culture and core values. The team also undertook field trips to understand the entire COCOBOD operational cycle. Following our research, we outlined and implemented the following strategy.

  • Social Content: The Eagle content production team will produce corporate profile videos to promote the work of the board, educational videos to educate farmers and other stakeholders on good practices, documentaries outlining industry trends to entice investors and news videos to update the general public on the work of the board.
  • PR: The Eagle PR team will work with the public affairs department of the Board to release various articles and stories across all platforms to promote the work of the board.
  • Creative Design: The Eagle creative team will produce a number of designs for online presentations and in print to promote and profile the work of the board.
  • Channel: As part of our strategy for the board, we will create a YouTube channel which will broadcast content produced by the Eagle production team along with other content on the cocoa sector in Ghana produced by other sources.

The Outcome

Eagle London Agency work with Ghana's Cocoa Board has been extremely successful. We have successfully implemented all the above strategies and are regularly producing new content for the board. The board has continued to use Eagle year on year since 2007 to date. Our communication work has gained the board higher credibility for its work in Ghana and within the international community. Locally, more people have taken up Cocoa farming as a lucrative business. Our profile video about Ghana Cocoa industry has been used by the board each year to successfully pitch for its $1.8 billion finance facilities from international financial houses.

CASE STUDIES

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